About Me

Who I Am

When asked “What side of the brain are you?”, I’m one of the lucky few who can respond: “Both!”

Copywriting and computer science is an uncommon combination, but I can argue my way into adding the Oxford Comma to brand guidelines and wax poetic about the beauty of recursion with equal knowledge and enthusiasm. Using my strategic coder side and creative writer side, I come out a copywriter who’s just as focused on testing, iteration, and data as I am on brand voice, audience perspective, and creativity.

Experience

Plymouth Rock Assurance

Copywriter | August 2023 - Present

  • Facilitate meetings, organize timelines, coordinate with internal and external stakeholders, and execute creative strategy of video, print, and digital projects

  • Write strategy-backed copy for print, digital, email, OOH, event, video, radio, and brand activation assets, and for co-branded assets with the Boston Red Sox, Boston Bruins, New England Patriots, and New York Yankees

  • Develop brand guidelines to ensure consistency across insurance agent, customer, and internal audiences

  • Research, document, define, and roll out copy best practices to be used department-wide

  • Ensure compliance with all legal standards and act as main liaison with Legal department

Superbolt Agency

Copywriter | May 2022 - July 2023

  • Wrote succinct, compelling copy for paid social ads, including Facebook, Instagram, and TikTok

  • Created full-funnel creative strategies across different channels and industries

  • Analyzed monthly click-through rates to inform creative strategy and improve performance of ads

  • Led weekly meetings with 15 clients to present recommendations on creative ad strategy for prospecting and remarketing audiences

  • Mentored and provided feedback to Junior Copywriters and Copywriting Fellows

829 Studios

Copywriter | April 2021 - May 2022

  • Acted as copywriting lead in cross-functional teams to build sitemaps and structural architectures of webpages

  • Managed concurrent projects for up to 10 clients, including timelines, communication, and client expectations

  • Defined copywriter role and responsibilities, including: 

    • Implemented standardized processes such as subject matter expert interviews to inform the writing of customized copy and weekly sessions to align client stakeholders on feedback

    • Created internal training materials and onboarded new hires

    • Evaluated various content management systems, selected the system most aligned with the agency’s needs, and led implementation and agency-wide training

Associate Copywriter | August 2020 - April 2021

  • Wrote website copy with a focus on SEO keywords, accessibility compliance standards, and UX best practices

  • Led 75 content workshops and interviews with subject matter experts

  • Adopted and wrote in the brand voice and tone of multiple different brands across many industries

Rue Gilt Groupe

Associate Copywriter | December 2019 - April 2020

  • Wrote short-form copy for e-commerce website Rue La La

  • Collaborated with graphic designers to incorporate the story of the copy with the design

  • Integrated the brand story with the Rue La La voice in headline, subject-line, and push notification copy

  • Brainstormed topical, fresh flash email ideas for the upcoming quarters

Education

Tufts University, Medford, MA

Post-Baccalaureate Certificate in Computer Science

College of the Holy Cross, Worcester, MA

BA in English | Minor in Computer Science | Concentration in Creative Writing

The Tidbits

Reader & Buyer of Books

  • Firmly believes that buying books and reading books are two completely separate hobbies

  • Owner of an endless to-be-read list, and just as many unread books as read ones

  • Never goes anywhere without her Kindle

Drinker of Iced Tea (& Never Coffee)

  • Will buy & drink iced tea year-round, even when it means a couple of frozen fingers

  • Can drink copious amounts of black, unsweetened iced tea (with a lemon!)